Mass Comm Project: Students Perception of Western Television Programmes(Part three)

1.8       SCOPE OF THE STUDY

This study is delimited to full- time students of University of Nigeria Nsukka community located in Nsukka Local Government of Enugu  State. The researcher shall however, study subset of students population. Hence, 300 level students of Political Science, Psychology, Religious Studies  and Mass Communication departments will be studied.

The researchers’ choice of these departments is justified from the inter relationship between their courses and Western television content. The assumption is they are better equipped to provide relevant answers to the research questions.

1.9       LIMITATION OF THE STUDY

Considering the busy academic schedule of students of University of Nigeria Nsukka, the researcher experienced initial apathy on the side of the students. It however took consistent persuasion by the researcher to gain the respondents interest and participation in the study

DEFINITION OF TERMS

1.      Programme: The arrangement and packaging of message content to an identified mass audience group. Or list of programme which a particular broadcast station

2.      Communication: it is the exchange of information between two people by means of writing, speaking or using a common system of signs or behaviour . It is a written or spoken piece of information.

3.      Television:  This is an electronic medium through which pictorial message are passed or transmitted to the audience.

4.       Western media: this means media of countries of the North (Europe and North America) Western media and international news agencies and organization.

REFERENCES

Baran. S. J. (2009). Introduction to mass communication, media literacy and culture (5^th ed.). New York: McGraw Hill Higher Education.

Biney, A. (1999). The Western media and Africa: issues of information and images. Interstate Online 24 August.

Cohen,B . (1963). The effects of mass communication. New York: Free Press.

John, F. (1987). Television culture. London: Methuen.

MacBride, Sean et al. (1981). Many voices, one world. Ibadan: Ibadan University Press

McQuail, D. (2010). Mass communication theory. (6. ed, Ed.) London: Sage Publication.

Michael, R. (1989). Super media: a cultural studies Approach. London: Sage.

Ohaja, E. U. (2003). Mass communication research and project writing. Lagos: John Helterman Ltd.

Smith, A. (1980). The geopolitics of information. Oxford University Press.

 Schramm, W. (1954). The process and effects of mass communication. Urbana: University of Illinois Press.

 READ ALSO:  Mass Comm Project: Students Perception of Western Television Programmes(Part Two)

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